Well, Depthskins is re-branding itself being a more structured and professional design company. One of the things I had to do for it was come up with a really cool promo concept that appeals to people who underestimate design and how it can help a business (target audience). It also needed to target those individuals who has an idea but isn't quite sure how.
Based on the brief, myself and my fiancé came up with the theme 'elements for growth' which uses the elements required for a plant to grow as a metaphor to design helping a business grow. I wanted something simple, clean and quite professional as well elegant.
Much time was spent on copy. In fact, we spent probably more time on the copy than the design as we wanted to communicate other message clearly.
This booklet is just an intro to part of the promo as there quite a few other pieces to this.
Khadija Benn - Copywriter