This design was the winning entry for Applied Arts Student Awards Contest for the Digital Media category.
When it comes to portfolio, I trow all the rules out about pleasing the viewer. For instance:
- the viewer is on dial-up
- resolution, etc.
I really like designing to please myself on this one because technically, I'm the client.
Now, the idea was to create something, a theme for my 2006 Portfolio review at AiTo. So I came up with the term 'my story is my concept'. Since 'story' is the key word in the phrase, I decided to go with the 'book' layout. Yes, it's not the most unique thing and that was a challenge. I've seen tons of sites and templates with this layout so my challenge was to make a seeminly 'tacky' style unique.
In my personal and humbled opionon I did that because the look and feel of the design is different from most. It's not flat and just uses the flip page animation effect, it looks like a binder book with a nice 2D feel.
The colours used are colours I really was in love with at the time and the 3D type, done in illustrator, is something inspired by illustration elite, :devshinibinary:. It's really alot of experimentation going on here. Since it's my first flash portfolio, I'm surprised it got so much attention.
Look out for the next version of the site in the future.
Flash animation and scripting by *pixelbudah
Copy editing by Khadija Benn [link]
Applied Arts Annual Student Awards: Interactive Design, 2007
American Design Awards: Interactive Design, 2007
Strange Fruits Featured
If you don't mind, I'm going to lay into this "my story is my concept" deal a bit.
A. If your story is your concept make it the landing page. Make it more prevalent and easier to access. Summarize man - I don't want to read all of that jargon on your site about creativity and design. Take a look at most good firms websites - they all are able to communicate their story in a paragraph nicely summarized. People remember that stuff and are able to handle it. I understand you may have a lot to say and want to tell everyone everything, but save something for the pitch/interview. It seems this aesthetic flashwash is hiding from what's really going on - a transcendance of culture. What your story is - actually has a nice twist and I don't feel that this method is helping showcase that.
B. A portfolio ... on a website ... it's a portfolio book you flip through ... I get it. Maybe there's an easier way to embrace the web and showcasing your work. A better concept? It seems with all the time (or lack theroff you speak about) you could've made a pretty slick usable site that would still do you good justice.
C. "My Story" tab has a table of contents - and sort of comes into a design manifesto of sorts, but it's a lot to take in. Along with the generalization of point A. I think this section really needs an overlooking by a working designer copywriter. It could be slimmed down quite a bit. Check this out ... [link]
One of the better portfolio statements I've read, it justifies every word. Yours feels repetitive at times.
D. Concepts. This is what got me going. I don't know if any of your concepts "get out of the shallow end" yet. Aesthetically you've got the tools to really bring this all together into a really good deal, and it seems you've positioned yourself in a good palce for freelance, but wanting to be "among the best" is going to take some deeper concepts. I'd say stay away from the art cliche's for a while unless you have something new to say with them. IE brushes. It seems you just overlook research a bit too much? Make more time for the preperatory elements of process and you'll really pull into a solid body of work. Mood boards, icon grids, etc. It'll all work wonders.
E. Typography. I hear a lot of designers bitch about our generation and our lack of consideration for typography. Not to be overly negative, because you've got the right intentions in some pieces, but it's all pretty entry level right now and you've got a ways to go with that. It feels like the weakest part of your aesthetic, and that alone could really add an extra level of depth, depthskins.
F. I am no webmaster, and I appreciate your flash skills, aesthetic dazzles, and story, but it feels like your story is positioned wrong right now. It talks about the transition from your home city to Canada, but only surface level. It doesn't embrace it, or the transition of culture. That's a big fucking deal, and I commend you for doing it, but leaving that out in the whole picture of your identity is a bummer. The cultural transition itself is enough to base a concept around, if you get down and dirty with it.
G. Quit telling everyone how long everything takes - if we want to know we'll ask otherwise it just sounds like you're making excuses. If it's not good take more time and make it good. Who cares about a school deadline. Turn it in as is and rework it over the summer.
The jargon you read on the main page, that's for people who might not have flash installed so it's basically saying what they need to see the site. You might want to look at it from that perspective.
I'm not going to disagree with anything else you said because it pretty much makes sense. I'm especially aware of the 'typography' in it. I didn't do the flash, I don't know flash and the guy who did the flash, well, he wouldn't know how to treat the layout typographic wise. I do but I don't know how to go into flash and I don't have the time to play around it or I would.
At one point you mention I'm saying too much, save some for the pitch and then later you say I should embrace the transition of culture and write more.
Thanks for the input. The longest comment ever. I'll revisit it now and then because you made some valid points so Thanks.
I think the 'writing more' was about writing about your work to help build solid concept. Writing about your work doesn't need to be published, but alot of the time microsoft word can be your strongest design tool.
Simply write about your concept before you invision aesthetic. Often, I'll write 2-3 pages before I pick up a pencil and sketch. Then mid process, I'll edit and start writing again. Its a great way to really make your work informed, and really stick to people on a conceptual level, rather then a purely aesthetic level.
In terms of saying to much: at an entry level, it can make you apear arrogent to have so much writing about how great you are on your site. The awards bit is really good to. Awards are great to get freelance (i.e. business people love them), and attention in the creative ranks, but really be careful what sort of awards you put on your site. Again, at this stage in the game, you're a young designer, just like me, you shouldn't have a huge ego.
Anyway, lots of good insight there from spookdd thats probably good for every young designer to read.
well I hope I didn't sound egotistical but the idea was to sell myself and to do that, whether one like it or not, have to say some positive things. Sometimes, people see your work but they don't know for sure it's yours given today's world so they like to ask, who is he, what's his background, etc. Again, the idea is to sell myself and be informative as to who I am.
Yea, great insights and feedback here. Much appreciated.
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`anmari has been spreading her infectious positivity throughout our community for over 6 years. Throughout this time Ana has been at the core of all things devious, passionately developing an eclectic gallery, helping organise devmeets, participating in chat events and also recently completed dedicating her time as a Community Volunteer. We are absolutely delighted to bestow the Deviousness Award for May 2013 to `anmari, congratulations! Read More