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| A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away. Antoine De Saint-Exupery ~•~ I didn’t get into design to be an artist. To me, an artist creates things to evoke emotion. Being a designer goes a step further than that, not only trying to evoke emotion but trying to make a reaction. It is very objective-driven, and that’s what makes it interesting. Mike Davidson ~•~ Creative people should be sales people because design is a function of selling. Duan Coetzee ~•~ Design is not just what it looks like and feels like. Design is how it works. Steve Jobs ~•~ Good design is the most important way to differentiate ourselves from our competitors. Yun Jong Yong ~•~ Your products run for election every day and good design is critical to winning the campaign. Procter & Gamble ~•~ Design adds value faster than it adds cost. Joel Spolsky ~•~ Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential. Thomas Watson Jr. ~•~ Design is art optimized to meet objectives. Shimon Shmueli ~•~ Design is a plan for arranging elements in such a way as best to accomplish a particular purpose. Charles Eames ~•~ Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it’s a fishbowl. Design is creating something you believe in. Chuck Green ~•~ Design is communication. Great design is rational. Rational design is filtered communication. Thierry Loa ~•~ What works good is better than what looks good. Because what works good lasts. Ray Eames ~•~ Design is the bridge that brings the business strategy to life. It can build intangible brand value for a business, so the business is worth more. We all know that the intangible brand value of Coke far outweighs the value of its tangible assets. Geoff Suvalko ~•~ Design is that competitive advantage that sets a company apart in the global market. Within the global economy, the highest performing companies see design as a strategic asset. It becomes the core to their businesses. For those companies, design is more than aesthetics—it’s competitive intellectual property. Monika Conway ~•~ Good design is good business. Thomas Watson, Jr. ~•~ Design has allowed us to stand out; to look different and show that difference boldly. Joe Mansueto ~•~ Design, in the end, is about creating better things for people. Along the way, it can generate better profits as well. Bruce Nussbaum ~•~ Good design doesn’t cost, but it pays. Richard H. Driehaus |
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