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Elements for Growth by depthskins Elements for Growth by depthskins
Client: Depthskins
Media: Print

Creative Brief:
Well, Depthskins is re-branding itself being a more structured and professional design company. One of the things I had to do for it was come up with a really cool promo concept that appeals to people who underestimate design and how it can help a business (target audience). It also needed to target those individuals who has an idea but isn't quite sure how.

Creative Solution:
Based on the brief, myself and my fiancé came up with the theme 'elements for growth' which uses the elements required for a plant to grow as a metaphor to design helping a business grow. I wanted something simple, clean and quite professional as well elegant.

Much time was spent on copy. In fact, we spent probably more time on the copy than the design as we wanted to communicate other message clearly.

This booklet is just an intro to part of the promo as there quite a few other pieces to this.

Khadija Benn - Copywriter
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buttonpl Featured By Owner Apr 29, 2013  Professional Interface Designer
Very nice... so clean :)
Synonymoose Featured By Owner Mar 23, 2012  Student General Artist
I am in love. I'm certain of it.
sajidbilal Featured By Owner Jan 21, 2011  Professional Interface Designer
Kobe-Beji-sama Featured By Owner Jul 14, 2010
hendreda Featured By Owner Feb 17, 2010   Interface Designer
simple & perfect
hendreda Featured By Owner Feb 17, 2010   Interface Designer
nice work
hFayez Featured By Owner Jan 25, 2010
very Elegant
irfanwasiq Featured By Owner Nov 30, 2009
Hi bro!

I m very junior to say anything on ur work. But i m so much impressed.Ur work is so much appealing with clear view. Simple and elegant, nice work.
herryC Featured By Owner Apr 11, 2009  Hobbyist Digital Artist
simple and clean...
I like it!
kemykee Featured By Owner Mar 9, 2009
love it, simple and nice~
Libyano2 Featured By Owner Jan 15, 2009  Professional Writer
i love it great work !
darkitten17 Featured By Owner Jul 22, 2008  Hobbyist Photographer
OMG !!! :faint:
It is the best concept for promoting a design&advertising company i have ever seen, anywhere... and it is so logic and simple
great great great great great work & brains :love:

dezinengine Featured By Owner Jul 3, 2008
Dude! You rooooooock!!!!!!!!!!!!!!!!!!!!!!
k1ja Featured By Owner Mar 14, 2008   Interface Designer
exelent work :)
areejzorz Featured By Owner Feb 7, 2008
wow amazing
aitchdesign Featured By Owner Dec 18, 2007   Interface Designer
Love the colours, the white spacing, the photography! I mean i could go on it just works!
depthskins Featured By Owner Dec 19, 2007
glad u love it :)
sahandsl Featured By Owner Dec 7, 2007
great ...nice work!!
angelaacevedo Featured By Owner Nov 9, 2007  Professional Interface Designer
very well done and executed. Gets the information across nicely. What Typeface is the body copy?
depthskins Featured By Owner Nov 9, 2007
fonce sans
angelaacevedo Featured By Owner Nov 9, 2007  Professional Interface Designer
designani Featured By Owner Nov 8, 2007  Professional Artisan Crafter
I love it so much :heart:
clean and elegan
MiatoSakura-chan Featured By Owner Oct 25, 2007
Is so neat... I felt good while seeing this awesome design... it's true that a wrong opinion of design is settled on a lot of minds... is hard to change that vision (i'm a recent graphic design student)
i'm going to show my subject tutor this... he will be so pleased to see this...

"Your world. Our canvas" reflects what a designer do... i love it

-Sorry 'bout my crappy english-
depthskins Featured By Owner Oct 27, 2007
Thanks. Thanks alot. Yes, the tagline is basically describing what a designer job entails.
Let me know what your teacher says.
bliz Featured By Owner Oct 24, 2007
Fresh 'n clear. Great job! :)
tul Featured By Owner Oct 6, 2007
Looks good and professional man, nice work. And haha, is that your cell number?
netbuzz Featured By Owner Sep 29, 2007  Hobbyist
i liked those business cards with specific plants. well thought.
lostreality91 Featured By Owner Sep 28, 2007  Hobbyist General Artist
Wow, neat work man! :clap:
Love it. =]
depthskins Featured By Owner Sep 28, 2007
thanks. :)
v00d00ciTa Featured By Owner Sep 25, 2007  Hobbyist General Artist
It'd be funny if it came inside a bad of seeds :blush:
TwoDecks Featured By Owner Sep 21, 2007  Professional Interface Designer
Again, really nice work.

You should have submitted Margins separately though ;)
depthskins Featured By Owner Sep 21, 2007
It will be submitted separately. It's part of the booklet so it had to be there. The booklet was showcasing how elements for growth can help a startup company.
11thagency Featured By Owner Sep 18, 2007
jsmonzani Featured By Owner Sep 18, 2007  Professional Photographer
great design!
darkdoomer Featured By Owner Sep 18, 2007  Professional Digital Artist
nice work, simple, clear and fits very well the natural theme/aspect !
GuyLeech Featured By Owner Sep 18, 2007
Nice work, always good to see something that you've done. As always, there's a couple of things I think could be changed for the better..

On the two cover pages ("Elements for Growth" and "What we're growing"), I think you should increase the right margin of the text in the green area so that it lines up with the little Advertising icon above it. You've aligned it on the left with the Print icon, and it feels to me slightly out of balance because of that.

I realise that the current right margin is the same as the distance between the "Growth" text and the green area; however, if you increased that space to be the same again, I think it would work better.

The other thing I'm not so keen on is the title alignment of the heavy-content pages ("Depthskins defines..", "about us" and "you're exclusive"). In the 4 areas of growth your titles are left aligned with the text, but in these pages the title almost seem randomly put on.

The alignment works nicely for the "Depskins defines.." page, but it's lost on the other pages. In the "about us" and "You're exclusive page", there really isn't anything that the title lines up to. I can see that unity that flows through the whole section, but on a page-per-page basis they look out of place.

I haven't got any brilliant suggestions for improving that-I guess you could try aligning the contents right edge to the title's end, but that's hindered by the amount of content you have.

Also, the titles seem to be of a slightly different alignment on each page. On the "Depthskins defines" and "you're exclusive" pages, the titles seem to be slightly left of center; on the "about us" page slightly right of center, and on the contact page far on the right.

I can see the "contact us" title's alignment with the details, but it might work better to have the same title alignment as on the "Depskins defines" page; i.e. move the "contact us" to the left so it lines up with the details, rather than the sup-heading above it.

So there you go. I really like the rest of it, it's a really nice job. Very nice icons, love the leading, great work.

I just had a full read through of the copy, and there's a couple of minor changes you might like the make. On the "you're exclusive" page, the last sentence could end with a colon, because the reader is meant to continue over the page to see the work, rather than a full stop, which suggests that area is complete. And also, the "you're exclusive".. are you sure that's the wording to use? I would go with "your exclusive", as it's something you're giving to your reader; however, you might be doing some clever wordplay there, so up to you.

And also, I find it quite hard to distinguish between the full-stops and commas in the text; however, that's probably because it's a low-res web image. Just so you know.

Again, great design, very elegant and clean; great copy writing. I'm looking forward to the rest of the stuff.
depthskins Featured By Owner Sep 18, 2007
Very, very nice critique. I'll look into the things you said but it's already printed and hopefully those things are overlooked. I'll make further edits on some of those for next print run.
angelaacevedo Featured By Owner Sep 18, 2007  Professional Interface Designer
I'd love to get a copy/sample! lol maybe you can mail it? :ahoy:
Noncents Featured By Owner Sep 18, 2007
lovely, very easy on the eyes
workstation Featured By Owner Sep 17, 2007
ahhhaaa very well... i like it a lot :)
Sombermuse Featured By Owner Sep 17, 2007
this looks good I think! indeed it is polished and professional looking, nicely balanced. I like it =)
xtianares Featured By Owner Sep 17, 2007  Professional Interface Designer
damn great... very professional!!!

encourage me to read through all the pages...
yienkeat Featured By Owner Sep 17, 2007
welcome back!

I like the last page "your world. our canvas", nice slogan!

Somehow, i feel the layout of this booklet isn't there yet. The point size is too big for me, it gives me the feeling like you purposely fill up the space with big point size, leading and kerning. I rather you keep some part of the layout absolutely blank in order to make the layout more spontaneous, right now it is too balance.

Anyway, it just my point of view. :) happy to see you back :D
depthskins Featured By Owner Sep 17, 2007
sorta how i like to do things. 'balanced'. Tried having it closer but to be honest, there's white space and there's wasted space. I'd rather see some space flow between the letters without overdoing it of course.
yienkeat Featured By Owner Sep 18, 2007
yea... is personal taste i could say.
anyway, this is a nice piece. :)
depthskins Featured By Owner Sep 19, 2007
yea, design is subjective. Anyway, printed it looks nice and I just got a knack for balancing my work, maybe too much.
yienkeat Featured By Owner Sep 21, 2007
there is many other ways to balance the layout, not just text. :) i like to play with blank space.
spookDD Featured By Owner Sep 17, 2007   Interface Designer
lateralsnowflake Featured By Owner Sep 17, 2007
The sudden red shift in the middle is kind of unsettling. I don't know why, really, it doesn't feel right.

But the brochure...I haven't seen anything this sexy since Cindy Crawford.
depthskins Featured By Owner Sep 17, 2007
I hear what you're saying, I have the same feeling but that section is showcasing a project we're working on so I can't tailor it to match the colour scheme you know, lol. Though I wish I could.
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Submitted on
September 17, 2007
Image Size
1.5 MB


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